tl;dr: Ask nicely (via web chat).
- Go into Amazon web chat. Don’t call them, don’t send a request via email. Use web chat. Talk to a human as close to “face-to-face” as you can.
- Say “May I get Special Offers removed from my Kindle, pretty please?”.
- More than likely, they’ll do it.
- Shower them with appreciation.
Here’s how my conversation went:
My initial question: “Can I (pretty) please have Special Offers turned off?”
<Amazon Rep> Hello, my name is Amazon Rep. I'm here to help you today. <Amazon Rep> I see that you have purchased the Kindle with Special Offers. In this case, to cancel the Special Offers on your Kindle, you will be charged $20 to your account. <Me> I am low on cash and I buy a lot of Kindle books. Is there any way I could get that fee waived? <Amazon Rep> I see that you're a Prime customer. In this case, as an exception, I can waive the fee for you. <Me> Thank you! <Amazon Rep> I have disabled Special Offers for your Kindle. <Me> Thank you, I really appreciate it.
About 2 minutes later, I got a popup telling me that Special Offers have been disabled on my Kindle. Instead of ads, I now see beautiful book covers on my sleep screen and I no longer have to slide to unlock through ads before getting back to my reading.
I saved $20, and Amazon earned more than $20 in continued customer loyalty.
Often, it pays to ask for what you want nicely.